Monday, 26 January 2015

Conscious Consumer // ASOS Africa

I recently wrote a piece about ASOS Green Room and showed you some of my favourite pieces from the reclaimed vintage section. ASOS Africa also features within the green room but to avoid making my last post overly long, and to give this line the full attention it deserves, I decided to dedicate a whole post to it. Now in it's 10th season, ASOS Africa is the Green Rooms flagship brand. The collection is designed in-house and is then cut and manufactured by SOKO, the Kenyan clothing workshop which provides fair and safe employment and training for some of the country’s poorest communities.

Over the last 4 years, SOKO has grown from just 4 employees to 45. Employees who work for SOKO receive hot meals and refreshments each day as well as health care cover. They also benefit from the facilities at Wildlife Works, where SOKO’s new eco-factory is based, including a crèche, kitchen and washing facilities. Many of the working mothers at SOKO have few opportunities within their society to earn an income and gain financial stability, so this is particularly beneficial to themASOS say that 'We provide ongoing support to help develop the SOKO brand and the team. We recently sponsored leadership and communications training programmes attended by all SOKO employees'.
"ASOS Africa plays with scales and splices prints to create twin sets and statement layers. Autumnal African florals and scenic animal Kanga prints are reworked onto scubas and textured crepes, while shell tops and pephem skirts are checked in with jacquard. "
There are currently 30 pieces making up the ASOS Africa collection, all under £40, making it really affordable. There are large scale floral prints mixed with a splattering of monochrome and pastel shades. There are lots of 2-pieces on offer giving you the opportunity to mix and match or double-up for a statement look. There are a few things that really caught my eye:
ASOS AFRICA Contrast Print T-Shirt Dress £24
I love the contrast between the two prints, both the scale and the colours. The t-shirt style ribbed neckline is a great detail too.
ASOS AFRICA Contrast Print Cami Dress with Sheer Insert £22
Where this dress is simple in silhouette it makes up fro it with print. Featuring the same idea of 'blocking' as before, this slip style dress also features a contrasting sheer panel to break it up a bit too. I would also wear this dress in winter with a polo neck underneath.
ASOS AFRICA Printed Jumpsuit £24
Firstly, I can't get enough of jumpsuits at the moment, I just think they are so comfortable and look effortlessly cool and/or chic, depending on the look you're going for. Secondly, this jumpsuit has pockets! Yes! I love pockets in dresses, skirts, playsuits, jumpsuits...anything really. For no other reason other than to shove things in them, namely my hands, pockets are just 'comfy'. The print on this jumpsuit is so lovely and is a great option if you're not up for wearing a very bold print. This would also be a versatile item that could be worn during the colder months too by layering a long sleeved top or jumper underneath.
ASOS Africa Floral Printed Shorts with Sheer Layer £14
The shorts are super cute. I love the bright yellow printed fabric peeping through from under the semi-sheer fabric that lays on top of it. The shorts are high waisted too making the appeal to my search for comfy clothing...oh and, pockets too!
ASOS AFRICA Printed Kimono £26
If you're a regular reader you will know of my love for Kimonos by now, so one or two more couldn't hurt. I love the length of these Kimonos and the print on that yellow one is beautiful. It's kind of a soft shade of yellow, although I'm still not sure I would be brave enough to wear it here in the UK. I don't often stray away from my black and grey tones but there's just something about this lovely yellow colour.


These are just a few of things on offer, head over to the website to see more. I hope that ASOS Africa goes from strength to strength and that a new collection will be launched soon, I know that I for one will checking it out.



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